Our Team

RJW & partners was formed in 2008 by Ad Rietveld and Neil Johnson with Chloe Brown joining in 2009.

We have a broad range of experience working in all therapy areas, advising on pricing and market access strategies for most of today’s leading brands. We work in Europe and internationally operating in the US, Canada, Asia-Pacific and Latin America allowing us to provide a truly global perspective on pricing and market access.

We understand the issues you face and have deep insight into the concerns and environment that your customers work in and this gives us a unique perspective with the ability to assist you in a way that makes a real difference.

Meet the Management Team

Our management team consists of highly qualified specialist consultants all of whom have senior level experience having held top positions in the pharmaceutical and healthcare industries, enabling us to provide highly specialised advice and guidance on the projects we get involved in.

Find out more about us here...


  • Ad Rietveld

  • Telephone: +44 (0)7904 222 898
  • Email me

Ad has spent most of his professional career in the pricing and reimbursement of pharmaceuticals with positions as a government payer, in consulting and in industry. He is widely seen as one of the foremost experts working in pricing and reimbursement. During his years in consultancy at RJW & partners since 2008 and previously at Cambridge Pharma Consultancy (now part of IMS Health) from 2000, Ad has advised on a wide range of projects in numerous therapeutic areas for many pharmaceutical companies, bringing his experience as a payer to bear in providing comprehensive market access solutions.

Prior to working in consultancy, Ad was Deputy Director of Pharmaceutical Affairs at the Dutch Ministry of Health, responsible for the development and implementation of pharmaceutical cost containment policies, including the development of a reference price system and price controls. He has an in-depth understanding of social health care insurance systems and has acted as a member of international advisory bodies, including the European Commission’s Pharmaceutical Pricing Transparency Committee.  He has been closely involved with the World Health Organisation and World Bank in the development of international pharmaceutical policies and has helped develop the pricing and reimbursement systems in Vietnam, Serbia, Romania and Albania, among others.

Ad has a degree in medicine and an MBA from the Rotterdam School of Management.

  • Neil Johnson

  • Telephone: +44 (0)7904 225 978
  • Email me

Neil has spent his career in the pharmaceutical sector and has held senior roles in pricing and market access, both in industry and in consultancy. Prior to founding RJW & Partners in 2008, Neil was Head of Global Pricing & Market Access at AstraZeneca for 8 years, where he pioneered new approaches and organisational responses to the growing challenge of pricing pressure and access restriction. He went to that position after 9 years at Cambridge Pharma Consultancy (now part of IMS Health), where he was responsible for the Market Access and Health Economics teams in Europe and the US.  Neil’s in-depth understanding of the requirements facing modern pharmaceutical companies and broad experience in consulting have led to his reputation for delivering solid and innovative solutions to market access challenges.

Before his positions in the pricing and market access field, Neil was in clinical development at Glaxo (now GSK) for 7 years, where he worked on Zantac and managed the global clinical work on reflux disease and NSAID-associated gastropathy.

Neil has a bachelor’s degree in pharmacology and psychology and a PhD in neuroscience.

  • Chloë Brown

  • Telephone: +44 (0)7943 859 598
  • Email me

Chloë joined RJW & partners as a Director in 2009. She has spent her career in the pharmaceutical sector with senior positions in market access and outcomes research consultancy, and management roles in clinical development in the industry. She takes a special interest in the French healthcare system. Prior to joining RJW & partners, Chloë was General Manager of Mapi Values in Lyon, France and sat on the Mapi Values Board for 3 years. In addition to managing the French team, who specialised in patient reported outcomes, she worked with colleagues in the UK and the Netherlands to provide clients with health economics and outcomes research support relevant to market access decision-makers. Chloë previously worked in the Market Access practice at Cambridge Pharma Consultancy (now part of IMS Health) for 8 years, where she first gained her reputation for approaches to demonstrate the clinical and economic value of products and delivering market access projects with tremendous attention to detail.

Chloë’s in-depth understanding of clinical data comes from holding clinical research management positions with EU and US pharmaceutical companies for over 10 years.

Chloë has a BA and PhD in pharmacology from the University of Cambridge and a diploma in health economics from the University of York.

Nicola has been working with RJW & partners since 2009. She has over 10 years’ experience in pharmaceutical pricing and reimbursement. She began her career in the pharmaceutical sector as an analyst with Cambridge Pharma Consultancy (now part of IMS Health), where she worked in several business areas. As a consultant, she specialised in pricing, reimbursement and market access strategy and managed projects across a variety of healthcare areas. Nicola gained a broad knowledge of pharmaceutical markets from consulting projects and from working as a writer for Pharma Pricing & Reimbursement and PharmaQuery, the on-line resource for industry on pricing and reimbursement. 

Prior to working within the pharmaceutical sector, Nicola began her career at the World Health Organisation and the United Nations Economic Commission for Europe.

At RJW & Partners, Nicola has continued to manage a wide range of pricing and market access projects in many therapy areas using primary and secondary research techniques. Recent project work has focussed on a range of markets from Europe and the US to emerging markets in Eastern Europe and Latin America. 

Nicola has an MA in social anthropology and law from the University of Cambridge and a postgraduate diploma in law from the University of East Anglia.

Cathy joined RJW & partners at the end of 2017. She has over 20 years’ experience in the pricing and market access arena with strong expertise in global pricing, market access and value strategy.  Cathy has a wide range of work experience, having worked both in consulting and industry and with direct working experience in Europe and in the US.

Cathy started her career at Cambridge Pharma Consultancy (later IMS Health and IQVIA) where she worked in both the UK and US offices gaining insights into the European and US markets. Cathy then moved to BMS, as UK pricing and market access lead.  During this time, Cathy provided strategic input on P&MA strategy to BMS European and Global teams and supported local payer access initiatives and HTA submissions.

In 2006, Cathy joined PriceSpective (later ICON Pricing and Market Access) where she held several leadership positions, including head of the EU P&MA consulting group. During her time at PriceSpective she led numerous successful engagements to support her clients on key global and EU-specific strategic issues.  Cathy focuses on pricing and market access strategy, value story development and testing, objection handler development, negotiation training and mock payer negotiations as well as environment and pipeline assessments.

Cathy holds an Honours Degree in Applied Biochemistry from the University of Liverpool (UK) and she spent time working as laboratory researcher for Hoffmann-La Roche in Basel, Switzerland.

Åsa joined RJW & partners in January 2020. She has spent all her career in the pharmaceutical sector and has held senior roles in pricing and market access, both in industry and in consultancy.

After working 3 years in clinical research, Åsa joined Lundbeck in 1997 where she initially spent 3 years working on health economic projects. She then created, developed and led Lundbeck’s corporate pricing & reimbursement department for 8 years. During this time, she provided strategic input for products in all stages and worked closely with affiliates interacting with HTA’s and payers. She also designed and implemented processes for strategic planning, internal coordination and knowledge management. Following this Åsa worked 2 years with a start-up company developing the price and market access strategy and value communication for an innovative medical device. ​
Åsa then moved into market access consulting and joined Creativ-ceutical in 2012. During her 6 years there as vice president pricing & market access she led numerous successful engagements, mostly focused on early price and market access evaluation, pricing and value strategy, evidence evaluation & planning, value communication and organisational excellence. Most recently Åsa worked in Parexel Access Consulting. ​
Åsa holds a bachelor’s degree in chemistry from University of Lund and a master’s degree in medicines and health care products from University of Bordeaux. 
Part of MISSION Group

The alternative group for ambitious brands.

We are part of MISSION - a collective of creative Agencies led by entrepreneurs who encourage an independent spirit. If we can continue to help brands thrive with some passion, some humility, some magic, and with plenty of hard work, we’ll feel like we’re doing the right thing.

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Our Services

RJW & partners provides consultancy services to the pharmaceutical and medical devices industries, working in pricing and market access. We have a team of dedicated, highly qualified consultants who will work with you in any of the following areas:

Pricing strategy development, evaluation of new opportunities, value proposition development , evidence support planning and assessment , payer environment assessment and payer negotiation training. Find out more here…

Contact us
  • Address: The Old Sawmills, Filleigh EX32 0RN
  • United Kingdom
  • Email: info@rjwpartners.com
  • Telephone:
  • Ad Rietveld: +44 (0)7904 222 898
  • Neil Johnson: +44 (0)7904 225 978
  • Chloë Brown: +44 (0)7943 859 598